Born and raised in Edmonton, Alberta, I graduated from the University of Alberta in 2007 after majoring in Film and Media Studies with a minor in International Studies. Along the way I found myself interested in the field of advertising. When I arrived home from a month long European excursion in the summer of 2007 I ended up finding employment as an Advertising Account Coordinator at the Edmonton Journal and have worked there ever since.

Last May, I started my studies in the Master of Arts in Communications and Technology (MACT) program with the University of Alberta’s Faculty of Extension and have found the classes to be insightful and practical. I also like to think it has helped me with my move into my new position at the Edmonton Journal. As of April 2012, I’m their Sales Planning and Research Coordinator in the advertising department. The learning curve is huge, but I’m looking forward to tackling whatever challenges are thrown my way and the same goes for this last year with MACT.

This blog is meant to be a place for me to express my thoughts on class readings and to share questions, thoughts and ideas with my cohort, but I do hope that it becomes more as I continue on with it.

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